张建强

系别：管理科学与工程

职称：教授

联系方式：jqzhang@jiangnan.edu.cn

新利18体育官网登录网址：部分学术论文
Jianqiang Zhang, Krista J. Li. Quality disclosure under consumer loss aversion. Management Science, 2021, 67(8): 5052-5069. （UTD24, ABS4）

Krista J. Li, Jianqiang Zhang, Richard Schaefer. Parallel imports of status goods: A strategic analysis of aesthetic design. Production and Operations Management, 2022, 31(5): 2268-2288.（UTD24, ABS4）

Jianqiang Zhang, Qingning Cao, Xiuli He. Contract and product quality in platform selling. European Journal of Operational Research, 2019, 272(3): 928-944. （ABS4）

Jianqiang Zhang. The benefits of consumer rebates: A strategy for gray market deterrence. European Journal of Operational Research, 2016, 251(2): 509-521. （ABS4）

Krista J. Li, Jianqiang Zhang. How does customer recognition affect service provision? International Journal of Research in Marketing, 2021, 38(4): 900-914. （ABS4）

Jianqiang Zhang, Qingning Cao, Xiuli He. Manufacturer encroachment with advertising. Omega, 2020, 91: 102013. （ABS3）

Jianqiang Zhang, Xiuli He. Targeted advertising by asymmetric firms. Omega, 2019, 89: 136-150. （ABS3）

Jianqiang Zhang, Zhuping Liu, Raghunath Singh Rao. Flirting with the enemy: online competitor referral and entry-deterrence. Quantitative Marketing and Economics, 2018, 16(2): 209-249. （ABS3）

Jianqiang Zhang, Zhuping Liu, Weijun Zhong. Attack and defend: the role of targeting in a distribution channel. Marketing Letters, 2016, 27(2): 375-386. （ABS3）

Jianqiang Zhang, Weijun Zhong, Shue Mei. Competitive effects of informative advertising in distribution channels. Marketing Letters, 2012, 23(3): 561-584. （ABS3）

Qingning Cao, Jianqiang Zhang. Gray market's product quality in the circular economy era. International Journal of Production Research, 2020, 58 (1): 308-331. （ABS3）

Qingning Cao, Yuanzhao Tang, Sandun Perera, Jianqiang Zhang. Manufacturer-versus retailer-initiated bundling: Implications for the supply chain. Transportation Research Part E, 2022, 157: 102552. （ABS3）

Jianqiang Zhang, Qinging Cao, Xiaohang Yue. Target or not? Endogenous advertising strategy under competition. IEEE Transactions on Systems, Man, and Cybernetics: Systems, 2020 , 50(11): 4472-4481. （ABS3）

Jianqiang Zhang, Xiuli He, Yueyun Zhang. Peer-induced fairness and personalized pricing in a channel. Journal of the Operational Research Society, 2022, 73(8): 1812-1827.（ABS3）
Jianqiang Zhang, Qingning Cao, Xiuli He. Competitor referral by platforms. Annals of Operations Research, 2021, forthcoming. （ABS3）

Jianqiang Zhang, Qi Liang, Jian Huang. Forward advertising: A competitive analysis of new product preannouncement. Information Economics and Policy, 2016, 37: 3-12. （ABS2）

Boyuan Zhong, Houcai Shen, Jianqiang Zhang, Xing Gao. Agency or wholesale? Retail selling format in the presence of new manufacturer introduction. Electronic Commerce Research, 2022, forthcoming.（ABS2）

Juan Liu, Weijun Zhong, Jianqiang Zhang, Shue Mei. The effectiveness of cross-platform targeted advertising strategy. Electronic Commerce Research, 2023, forthcoming.（ABS2）

Jianqiang Zhang, Weijun Zhong, Shue Mei. Competitive effects of purchase-based targeted advertising. Journal of Electronic Commerce in Organizations, 2012, 10(4): 71-84.（ABS1）

Yan-Xin Chai, Steven Ji-Fan Ren, Jian-Qiang Zhang. Managing piracy: Dual-channel strategy for digital contents. Journal of Industrial & Management Optimization, 2022, 18(4): 3001-3027.（ABS1）

Yan-Xin Chai, Steven Ji-Fan Ren, Jian-Qiang Zhang. The impacts of digital content piracy and copyright protection policies when consumers are loss averse. Journal of Industrial & Management Optimization, 2022, 18(5): 3587-3612. （ABS1）

部分科研项目

国家自然科学基金面上项目：产品质量的个性化披露研究（72171103）
国家自然科学基金青年项目：定向广告悖论及其调节机制研究：基于隐私控制视角（71602078）
教育部人文社科项目：电子商务中的定向广告与用户隐私冲突研究（15YJC630169）

主讲课程：本科生：《预测决策理论和方法》
硕士生：《产业组织理论》
博士生：《系统建模与仿真》