王焕璋

系别：市场营销系

职称：讲师

联系方式：邮箱：neo@jiangnan.edu.cn；电话：+86-510-85913595

新利18体育官网登录网址：研究方向：
顾客资产，消费者行为，品牌指数

学术成果：
Wang, H., Ko, E., Woodside, A., & Yu, J. (2020). SNS marketing activities as a sustainable competitive advantage and traditional market equity. Journal of Business Research，online
Wang, H., Liu, H., Kim, S. J., & Kim, K. H. (2019). Sustainable fashion index model and its implication. Journal of Business Research, 99, 430-437.
Wang, H., Kim, K. H., Ko, E., & Liu, H. (2016). Relationship between service quality and customer equity in traditional markets. Journal of Business Research, 69(9), 3827-3834.

学术会议：
多次参与American Marketing Association、European Marketing Academy等年会

主讲课程：消费者行为学 (研究生)，Brand Management (本科)