讲座题目：Incentivizing Influencers for Long-term Brand Growth: A Game Theory Approach to Livestream Shopping
主讲嘉宾：吴如海
时间：2024年6月12日（星期三）上午9:00—11:00
地点：商学院123会议室
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江南大学商学院
2024年6月12日
主讲嘉宾简介
Dr. Ruhai Wu is a tenured marketing professor at the DeGroote School of Business, McMaster University. He earned his Bachelor's and Master's degrees in Finance from Tsinghua University and a Master's and a Ph.D. in Economics from the University of Texas at Austin. Dr. Wu is an established authority in the spheres of Industrial and Retail Marketing strategies. His multifaceted research encompasses a broad spectrum of disciplines, including Pricing Theory, Supply Chain/Channel Relationship Management, Advertising and Communication Strategy, and emerging E-Commerce business models. In his research, Dr. Wu employs game-theoretical and advanced empirical models to examine firms' and consumers' strategic behaviours. His research has been frequently published in top-tier journals in Marketing, Information Systems, and Operation Management, and he has received over ten competitive research grants from prestigious granting agencies, including the Social Sciences and Humanities Research Council of Canada and the Natural Sciences and Engineering Research Council of Canada. His recent research projects include pricing and management strategies of E-commerce platforms, information asymmetry in supply chains, dynamic pricing in competitive markets, communication in joint consumption, and live streaming E-commerce.
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